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Beats Electronics
Beats Electronics is a division of Apple that produces audio products. Headquartered in Culver City, California, U.S.,〔() beatsbydre.com ''About us section''. Retrieved 2013-12-26)〕 the company was founded by music producer and rapper Dr. Dre and former〔Beats Electronics〕 Interscope Geffen A&M Records chairman Jimmy Iovine.
The subsidiary's product line is primarily focused on headphones and speakers. Beats' original product line was manufactured in partnership with the AV equipment company Monster Cable Products; following the end of its contract with the company, Beats took further development of its products in-house. In 2014, the company expanded into the online music market with the launch of its subscription-based streaming service Beats Music service.
In 2012 NPD Group reported that Beats' market share was 64% in the U.S for headphones priced higher than $100, and the brand was valued at US$1 billion in September 2013.〔(【引用サイトリンク】url=http://www.theguardian.com/music/2013/sep/27/dr-dre-beats-1bn-carlyle-sale )〕〔
For a period, the company was majority-owned by Taiwanese smartphone maker HTC—the company reduced its stake to 25% in 2012, and sold its remaining stake back to the company in 2013; concurrently, Carlyle Group replaced HTC as a minority shareholder, alongside Dr. Dre and Iovine, in late 2013. On August 1, 2014, Apple Inc. acquired Beats for US $3 billion in a cash and stock deal, the largest acquisition in Apple's history.
== History ==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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